Moritz Kuhn becomes COO at Aifora

The new Managing Director will lead the automation platform to become the market leader in the fashion and lifestyle sector.

The automation platform Aifora has a new COO: Moritz Kuhn joins the management team around the two founders Thomas Jesewski and David Krings. In future, he will manage the start-up's sales and finances and report to Jesewski.

"My goal is to align Aifora structurally and organizationally so that we can continue the strong growth that we have been able to achieve in recent years despite the gloomy situation on the capital market and in retail," says Moritz Kuhn. Most recently, he advised companies independently on their D2C strategy, process and system optimization and implementation. Before that, Kuhn worked for fashion company Haglöfs, Zalando and Adidas.

Aifora is a platform founded in 2018 that helps retailers optimize their prices and inventory and automate the underlying processes. To this end, artificial intelligence gains insights from data to help retailers grow faster. The start-up's customers include NKD, S.Oliver, Wöhrl, Leder & Schuh and Sportscheck.