Motel One grows internationally

The Munich-based Motel One Group is continuing its growth trajectory, both economically and geographically. In the first half of 2025, revenue increased by 7.5 percent to 486 million euros. The contractually secured hotel portfolio now comprises 134 hotels with almost 38,000 rooms.

New locations in Europe

The Group's expansion strategy continues to focus on central locations in major European cities. The Motel One Paris-Porte de Versailles opened in July. Another location in Vienna (Donau City) and market entry in Portugal are on the agenda for 2025: with The Cloud One Lisbon, the group aims to gain a foothold in this country for the first time.

The Cloud One Hotels doubles its locations

In addition to the core Motel One brand, the company is pushing ahead with the expansion of its lifestyle brand The Cloud One Hotels. Within a year, the number of hotels operated has doubled from three to six. The hotels are aimed at urban travelers who value design-oriented facilities and a special ambience. There are locations in New York, Hamburg, Gdansk and Prague, among others.

Proportion of international rooms increases

With 55 hotels now operated outside Germany, six more than in the previous year, the proportion of international rooms in the secured portfolio has reached 40 percent. According to Co-CEO Stefan Lenze, the focus is in line with the resurgence of city tourism in Europe.

Our hotels are the perfect location: central, stylish and affordable.

Stefan Lenze, Co-CEO Motel One Group

Sales growth was achieved despite the absence of major special effects such as the European Football Championship and international trade fairs compared to the same period last year. Occupancy remained stable at 69% (previous year: 68%), while revenue per available room (TRevPAR) rose to EUR 96 (previous year: EUR 93). Management EBITDA improved slightly to 113 million euros (previous year 111 million euros). Lenze sees this as a stress test for the brand.

Popular in the start-up scene

In the German-speaking start-up and investor scene, Motel One has long been synonymous with consistently scaled hotel concepts. A streamlined design, efficient processes, high brand recognition. Many people have known the success story since the early years of expansion and still like to use the hotels for trade fair visits or business meetings because they are centrally located, stylish and remain attractively priced compared to many alternatives.