MyARC launches platform for monetizing fitness creators and secures over €1.7 million

London-based start-up MyARC has announced the launch of its new platform for fitness creators. The solution enables trainers to support their communities worldwide with personalized training and nutrition programs and monetize them in a scalable way. Alongside the platform launch, MyARC announced the closing of a financing round of more than 1.7 million euros.

Financing from international investors

Araya Ventures, Morgan Stanley, Techstars and G Fund are participating in the financing round. MyARC plans to use the fresh capital to drive forward the further development of the platform, provide additional creator tools and accelerate international growth.

Infrastructure for personalized training on a large scale

MyARC was founded by Peter Monteza together with co-founders Nikhil Shah and Arohan Subramonia. The company addresses a structural problem in the fitness industry: existing digital offerings either only enable standardized programs or are limited to time-intensive 1:1 coaching.

MyARC's platform allows fitness creators to offer automated and adaptive training and nutrition plans that adapt to users' individual goals, lifestyles and needs. This should make personalized offers feasible even for large target groups.

Functions for creator-led fitness offers

The platform offers the following options, among others:

• Automatic personalization of training, recipe and nutrition plans
• Creation and operation of own fitness apps without programming knowledge
• Monetization via subscriptions, challenges, training and nutrition programs
• Automated community interaction and revenue generation around the clock

Growth and use of the platform

According to the company, creators have generated millions in revenue via the platform within two years. This includes several creators with seven-figure revenues and average annual revenues in the high six-figure range.

The platform is used worldwide, with thousands of daily active users. Users have completed hundreds of millions of training minutes in total.

MyARC refers to various creators who have been able to scale their offerings with the help of the platform. These include trainers who switched from limited one-to-one coaching to international communities, as well as creators who developed a sustainable business model from part-time activities.

Outlook

MyARC intends to use the new capital to expand the platform's functionality, support creators in building sustainable business models and expand its presence in international markets.