Peec AI raises 7 million euros just a few months after its foundation
The Berlin-based startup Peec AI has secured 7 million euros in growth capital in a rapid financing round just five months after the company was founded. The startup is developing an AI-supported search analysis platform for marketing teams to better understand and optimize brand presence in Large Language Model (LLM)-based search systems such as ChatGPT or Perplexity.
The financing round was led by early-stage investor 20VC. Other investors include TS Ventures, Antler, Foreword VC, Identity.VC, Combination VC and S20.
Growth made to measure: from 0 to 650,000 euros ARR in four months
Peec AI has achieved a remarkable level of revenue in the past four months: EUR 650,000 annual recurring revenue (ARR) with a current monthly increase of around EUR 80,000. Due to this rapid growth, the startup was able to conclude pre-seed financing of EUR 1.8 million back in April. The seed investment of EUR 5.2 million followed just a few weeks later.
People ask ChatGPT which car they should buy or where they should go on vacation. Google search is on the decline, while AI search is gaining in importance
Marius Meiners, Peec co-founder
AI is changing the world of search and marketing
The market that Peec AI is addressing is dynamic: more and more users are shifting their search queries from traditional search engines such as Google to AI-based platforms. According to recent studies, 27% of consumers already use AI Search for at least half of their searches. This also changes behavior towards brands and places new demands on visibility and strategy.
Peec AI offers marketing teams a platform with which they can analyze how their brand performs in AI searches. This includes
- Benchmarking against competitors
- Tracking current brand mentions
- Identification of particularly relevant sources
- Derivation of measures to increase visibility and conversion
Peec AI has an exceptional team with product knowledge, perseverance and a deep understanding of the market. This combination makes the startup a very strong early-stage investment.
Kieran Hill, Partner at lead investor 20VC
Founding team with esports and tech experience
Peec AI was founded at the end of 2024 as part of the Antler Residency Program in Berlin. The four-member founding team brings a wide range of experience to the table:
- Marius Meiners, former professional e-sports player (top 100 in League of Legends), later software developer and startup financing expert at PwC.
- Tobias Siwona, serial entrepreneur and head of engineering at Lovoo and Zapp.
- Daniel Drabo, lawyer and legaltech founder with entrepreneurial roots (former food truck operator).
The team combines technological expertise with a deep understanding of the dynamics of modern digital markets.
Aiming for market leadership in the field of AI search visibility
Peec AI aims to become the leading provider of visibility analyses in the AI search sector. The fresh funds from the financing round will be used for product development, talent development and international expansion. Antler Partner Christoph Klink emphasizes the strategic relevance:"AI-powered search is the new digital medium that companies need to understand and use. Peec AI offers the right solution - and has the team to turn this opportunity into market leadership."
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