ProSiebenSat.1 takes over Jochen Schweizer mydays completely

Jochen Schweizer sells its remaining shares in mydays Holding to ProSiebenSat.1 and plans new entrepreneurial steps.

Unterföhring, April 15, 2025 - ProSiebenSat.1 Media SE has acquired the remaining shares in Jochen Schweizer mydays Holding GmbH and is now the sole owner of the experience voucher provider. The takeover marks a further step towards simplifying the investment structure in the Commerce & Ventures segment.

All shares now held by ProSiebenSat.1

On April 15, 2025, the media group announced that it had acquired the last 10.1% of the company's shares. These were previously held by founder Jochen Schweizer via his investment company. This means that the Jochen Schweizer mydays Group is now wholly owned by ProSiebenSat.1.

ProSiebenSat.1 had already held a majority stake in the provider since 2017. The option to acquire the entire company was contractually agreed. The takeover gives the Group more flexibility in the strategic orientation of the experience platforms.

Simplification of the shareholding structure

According to CFO Martin Mildner, the complete takeover is a logical step. Both brands - Jochen Schweizer and mydays - have already been brought onto a common technical platform. Mildner emphasizes that the transaction also serves to simplify the shareholder structure of the majority shareholdings and to align the Group portfolio more clearly.

Despite his withdrawal as a shareholder, Jochen Schweizer will potentially continue to support the company in an advisory capacity.

Farewell to Jochen Schweizer as a shareholder

With the sale of his shares, Jochen Schweizer is also withdrawing from the company's advisory board. However, he will retain partial ownership of the "Jochen Schweizer" brand, as well as the trademark rights to the Jochen Schweizer Arena. In future, he would like to develop this into a showcase project for sustainable corporate events.

Schweizer also announced his intention to act as a mentor in future. He would like to pass on his entrepreneurial experience and support others in developing their potential.

Focus on customer experience and growth

The Jochen Schweizer and mydays brands will continue to operate independently. CEO Christian Nau emphasizes that Jochen Schweizer's vision will continue to shape the company. A central component of the future strategy is the optimization of voucher redemption.

A newly created team under Nau will take care of this area. In future, customers will be able to redeem all vouchers from both brands flexibly for more than 8,000 experiences. On request, personal contacts will help customers select suitable offers.