Startup GIFTD secures EUR 535,000
Marc Nemitz | 30.10.2024GIFTD turns unsold goods into valuable marketing tools and is supported by investors. Find out how GIFTD passes on unused stock.
Berlin, October 2024 - Berlin-based startup GIFTD today announced a successful angel funding round of EUR 535,000. With the support of prominent investors such as Thies Network, quantumReality and impact investor ULTRA.VC, the company plans to launch its app for the distribution of unused consumer goods. The app has already been launched with major brands such as Fabletics and Iriedaily and promises a sustainable alternative in the fashion sector.
Rethinking the circular economy and consumption
GIFTD sees the potential of the gift economy as a solution to the resource crisis: the app turns unsold goods into marketing tools that make it easier for consumers to give sustainable gifts and put second-hand items into circulation. The app's customers, which include well-known brands, upload their remaining stock to the GIFTD profile and share it with potential customers via social media channels such as Instagram or email newsletters.
GIFTD allows us to share PR sample products in a meaningful way and reach new target groups without disrupting our regular business.
Daniel Klarkowski from Fabletics
Through influencer marketing and a targeted approach, GIFTD increases brand awareness and strengthens interest in sustainable products. Participating users can take part in the campaigns via invitation codes and thus become part of a larger community.
Success in line with new EU regulation
The EU will ban the destruction of unsold consumer goods in the future, which is why GIFTD offers a valuable solution for the fashion industry. Brands can not only distribute stock sensibly, but also acquire customers. According to the company, campaigns via GIFTD achieve up to ten times higher engagement rates than comparable marketing measures and reduce costs at the same time. The app is available for iOS and Android and was rolled out nationwide in 2024.
Newsletter
Startups, stories and stats from the German startup ecosystem straight to your inbox. Subscribe with 2 clicks. Noice.
LinkedIn ConnectTake care, give care
Did this news inform or entertain you? Then we would be happy if you tell your network about it.
Share on Linkedin Share on Facebook Share on XingFYI: English edition available
Hello my friend, have you been stranded on the German edition of Startbase? At least your browser tells us, that you do not speak German - so maybe you would like to switch to the English edition instead?
FYI: Deutsche Edition verfügbar
Hallo mein Freund, du befindest dich auf der Englischen Edition der Startbase und laut deinem Browser sprichst du eigentlich auch Deutsch. Magst du die Sprache wechseln?