TastyUrban successful with 6.5 million euros Series A

Expansion for digital food brands. TastyUrban receives fresh capital for the further development of its asset-light franchise model and the expansion of new locations

Berlin, March 13, 2025 - The digital restaurant franchise TastyUrban has raised 6.5 million euros in a Series A financing round. The lead investor is IBB Ventures, with participation from Fulcrum Global Capital Fund, Monte Carlo Capital and existing investors Earlybird-X and Cardumen Capital. The company intends to use the fresh capital to drive forward its expansion, develop new food brands and open up additional locations.

Innovative model for restaurants

TastyUrban pursues an "asset-light" franchise model in which existing restaurants and retail partners can license and operate digital food brands. This allows unused kitchen capacity to be effectively utilized while restaurants increase their revenue potential without major investment or operational complexity.

Faced with rising costs and falling customer numbers, many restaurants are under pressure. This is where TastyUrban comes in, offering a platform to optimize operations, increase sales and digitize to make restaurants more sustainable and profitable.

Growth with digital food brands

The start-up uses a data-driven approach to identify food trends and develop new brands in a targeted manner. Existing concepts include Birdie Birdie, Nanuh and Fly Dumplings. TastyUrban currently works with over 80 restaurants in 25 German cities and distributes its brands via UberEats, Wolt and Lieferando.

The capital from the financing round will be used to develop further brands, expand the restaurant network and drive international expansion.

Experienced founding team & strong investors

TastyUrban was founded in 2022 by Felix Chrobog, Marc Hansell and Gerry Pidgeon, who have extensive experience in the food delivery, retail and mobility sectors. Prior to founding the company, they worked at Gorillas, Tier and Deliveroo, among others.

We enable restaurants to tap into additional digital revenue streams with minimal investment, reduce their fixed costs and operate more profitably

Felix Chrobog, CEO TastyUrban

IBB Ventures sees great potential in the digital franchise model: "TastyUrban combines innovative food concepts with current consumer trends and offers restaurateurs new growth opportunities," says Roman Pimonov, Investment Manager at IBB Ventures. With this financing, TastyUrban is well on the way to building Europe's largest digital-first restaurant franchise.