TRIFFT successful with 550,000 dollars pre-seed

The loyalty tech startup TRIFFT has closed a pre-seed financing round of 550,000 US dollars. The round was led by Lighthouse Ventures, supported by BD Partners, Gi21 Capital and Koopeo. In addition, the company has already secured initial commitments for an upcoming seed financing round.

Focus on emotionally intelligent customer loyalty

TRIFFT specializes in the development of a platform that enables medium-sized brands to introduce modern loyalty programs in just four weeks without any programming effort. The aim is to measurably promote not only transactions, but also emotional customer loyalty.

TRIFFT offers a solution that is quick to implement, flexible in pricing and closely aligned with customer behavior. The team has a clear vision and implements it consistently.

Michal Zalesak, Co-Founder of Lighthouse Ventures

TRIFFT was founded by a team of former executives from Google, Groupon and Exponea (now Bloomreach). The platform is aimed in particular at brands from the retail and hospitality sectors that want to focus on customer loyalty in a data-driven and flexible way.

Data-based loyalty model instead of points program

According to TRIFFT, many loyalty strategies still rely on traditional cashback or voucher mechanisms. There is often a lack of personalization and measurability. Around 65% of companies state that they are unable to clearly measure the ROI of their programs.

This is exactly where TRIFFT comes in: With the help of behavioral data (such as from reviews, recommendations or visit frequency), individual interactions, rewards and communication are played out automatically. The platform works both online and offline and can be directly integrated with systems such as Bloomreach, Shopify, Klaviyo or WooCommerce.

First customers and demonstrable impact

TRIFFT is already being used by well-known brands such as Marks & Spencer, Loake Shoemakers, Escentual Cosmetics and the Big Table Group. The latter, a large British catering group, reported a 42% increase in visitor frequency within 45 days thanks to TRIFFT.

Another feature: the platform does not charge according to the size of the customer database, but according to active loyalty participants. This makes it a model that is of particular interest to medium-sized and DTC brands.

Capital for expansion, team building and AI integration

TRIFFT intends to use the fresh capital to expand its team to 50 employees by the end of 2025. In particular, the Customer Success, Sales and Engineering departments are to be strengthened. The startup also announced plans to integrate AI functions into the platform.

At the same time, TRIFFT is preparing its expansion into the US market. TRIFFT was founded in London in 2025 and offers a SaaS platform for intelligent loyalty programs. It targets medium-sized companies and DTC brands. The startup combines behavioral data with simple, fast implementation.