ViveLaCar expands service

The Stuttgart-based start-up now offers its customers used cars on a car subscription basis.

The Stuttgart-based start-up ViveLaCar wants to expand its offering. The self-proclaimed "mobility fintech" has so far offered a car subscription - without its own fleet of vehicles. For this, the start-up uses affiliated dealerships that provide the cars, which customers can then book via ViveLaCar.

Now the start-up also wants to offer used cars via its dealers. The start-up wants to place a special focus on "young-at-heart" vehicles, i.e. those that come from rental and leasing contracts, are no more than four years old and have driven 50,000 kilometres and are no longer being used due to the pandemic.

So far, ViveLaCar has already offered new cars, demonstration vehicles or young used cars via its platform. The offer is financed by Targobank and Hyundai Capital, among others. "The demand for subscriptions is growing rapidly and we are working on a nationwide partner network. Our goal is to connect brand dealers and subscription customers as locally as possible," says Mathias R. Albert, founder and CEO of ViveLaCar.