Zeeg secures 1.1 million euros in pre-seed financing

The Berlin-based SaaS start-up Zeeg has successfully completed its pre-seed financing round of 1.1 million euros. High-Tech Gründerfonds (HTGF) as lead investor and Backbone Ventures invested in the round. Zeeg intends to use the capital to further develop its AI-supported appointment booking and CRM platform, a European alternative with a focus on data sovereignty, efficiency and integration.

Digital sovereignty starts with business tools

The discussion about digital sovereignty is gaining momentum in Europe. According to a recent BARC study, more than half of German companies are rethinking their cloud strategy. This has been triggered by stricter data protection laws, geopolitical tensions and increasing cyber risks.

This is precisely where Zeeg wants to come in. The Berlin-based platform combines appointment booking and CRM functionality in one system. A complete data record including contact details, company information and interaction history is automatically created from each appointment booking. Very importantly, no data is transferred to third countries! The software is developed entirely in Berlin and hosted exclusively on German servers.

AI-supported lead qualification: more deals from the same appointments

With the new financing, Zeeg is working on integrating AI-based pre-sales assistants that qualify leads as soon as they book an appointment. The intelligent agents are intended to shorten closing times, reduce costs per customer acquired and relieve sales teams.

European companies need solutions that combine technological excellence with regulatory security. Our vision is an appointment booking CRM that runs on German servers and delivers real added value with AI.

Mohammad Moghaddas, co-founder of Zeeg

From bootstrapping to the growth phase

Zeeg was founded in 2023 by Florian Horbach and Mohammad Moghaddas. Initially, the start-up was completely bootstrapped."We realized early on that companies don't want tool islands, but end-to-end processes," explains Horbach. "Now we can use the funding to scale our vision."

The start-up's customers already include Enpal, which coordinates hundreds of heat pump installations every day.

Investors see European alternative with AI advantage

Zeeg combines scheduling, CRM and AI in a European, sovereign solution with enormous market potential.

Björn Sykora, Principal at HTGF

Backbone Ventures also sees the team's strength in its market access and understanding of customers."Zeeg is not a copy of US tools, but an independent European alternative - with data sovereignty as a competitive advantage," says Philippe Bernet, Managing Partner.

Bureaucracy reduction remains a wish

Many German companies continue to hope for political relief and a reduction in bureaucracy, particularly in the areas of data protection and digital administration. But while legislative initiatives are a long time coming, start-ups such as Zeeg are already creating practical solutions. Precisely because companies prefer to focus on their core work rather than GDPR forms, Zeeg has a good chance of establishing itself on the market.