Shalion receives 5 million euros from Seaya Ventures

Big data startup Shalion has closed a €5 million financing deal with Seaya Ventures. The funds will be used for international expansion in Europe, the UK and the US

Madrid, July 10, 2024 - Barcelona-based startup Shalion has closed a €5 million funding round from Seaya Ventures. These funds will be used to drive international expansion and establish Shalion as the world's leading tool for eCommerce intelligence services. The company plans to further expand its activities in Europe, the UK and the US.

This investment will allow us to continue our expansion into new markets and establish ourselves as a leader in the sector.

Germán Loewe, CEO and founder of Shalion

The business model

Shalion provides consumer packaged goods (CPG) brands and manufacturers with a big data platform that delivers real-time eCommerce intelligence and analytics. This helps companies to better understand their performance in online channels and analyze market behavior. Shalion's clients include leading brands such as Kellogg's, Heineken, Danone, Mahou, Nestlé, L'Oreal, Bimbo and Revlon.

We are impressed by the vision and robust platform the team has built. We look forward to supporting Shalion on their growth journey and contributing our knowledge in the areas of data and technology.

Aristotelis Xenofontos, Partner at Seaya Ventures

Shalion's platform consolidates data from multiple sources, transforms it into relevant information and provides actionable insights for brands' eCommerce strategies. This enables companies to optimize their commercial strategies and make smarter decisions.

Rapidly growing market

The market for eCommerce intelligence is growing strongly, driven by trends in eCommerce and technological advances. The global value of eCommerce transactions is expected to increase from 3.7 trillion dollars in 2023 to 5.6 trillion dollars in 2027. The increasing amount of data generated and collected offers competitive advantages for companies that can analyze and use it effectively. The trend is moving from big data to smart data in order to make informed business decisions.

Shalion helps leading brands worldwide improve their strategies, optimize the effectiveness of their content and achieve superior performance. With a presence in the US, Europe and South America, Shalion is driving growth in the ever-evolving retail sector.