Seed funding for NIU Nature

bmh Beteiligungs-Managementgesellschaft Hessen has invested in a seed financing round in the healthcare start-up NIU Nature, which is developing an app for naturopathy. The funds are intended to support NIU Nature's upcoming market entry.

Wiesbaden, October 12, 2023 - bmh Beteiligungs-Managementgesellschaft Hessen mbH has participated in a seed financing round of NIU Nature GmbH, in which Fonds Hessen Kapital III (EFRE) GmbH is also involved. The Frankfurt-based healthcare start-up is developing a mobile app that facilitates access to naturopathy and natural healing methods. The funds received will help NIU Nature prepare for its upcoming market launch this year and strengthen the team as well as marketing and sales.

The investment from bmh gives us the opportunity to further expand our marketing and sales activities for the upcoming market entry and to strengthen our position in the German market.

Chiara Thanner, Founder and Managing Director of NIU Nature

NIU Nature GmbH was founded in 2022 by Chiara Thanner, Kathy Wong and Jan Lüders. Their aim is to make natural healing methods accessible to a broad target group via a digital solution. The app gives users access to various offers in the fields of naturopathy, Ayurveda and traditional Chinese medicine. These range from digital cures and an interactive health diary to virtual consultations with experts. The app is based on the freemium model, which includes a free basic offering and paid extensions.

Digital offerings in the field of natural medicine have not been widespread to date. NIU Nature aims to integrate traditional healing methods into modern healthcare. The company receives support from naturopaths, alternative practitioners and Ayurvedic clinics.

With NIU Nature, we have an innovative healthcare start-up on board that pursues user-friendly approaches in the field of naturopathy. We see potential in this business model and look forward to accompanying the team on its further growth path.

Stephan Groß, responsible Investment Manager at bmh

The NIU Nature team has specialist knowledge. Chiara Thanner and Kathy Wong have experience in the financial sector, including at Goldman Sachs. Jan Lüders, as CTO, is responsible for the technological development of the app. The five-person team plans to gradually expand the offering, including topics such as fertility and pregnancy support in the area of female health.

bmh Beteiligungs-Managementgesellschaft Hessen mbH is a subsidiary of Landesbank Hessen-Thüringen Girozentrale (Helaba) and was founded in 2001. It is actively involved in business development in the state of Hesse and currently manages six investment funds with a total investment volume of around 125 million euros. Since its foundation, bmh has invested in a total of more than 500 companies. Investment focuses include the software & IT, life sciences, mechanical and plant engineering, industrial goods, professional services and e-commerce sectors.