4screen secures USD 21 million

The Munich-based startup 4screen, provider of the world's first platform for direct interaction with drivers via vehicle displays, has closed a Series B financing round of 21 million US dollars. The round is led by Bosch Ventures, supplemented by NewRoad Capital Partners from the USA and Bayern Kapital. The investors from the previous Series A round have also participated again.

In-car marketing as a new business segment

4screen enables brands and companies to interact with users directly via the screens in the vehicle in real time, contextually and independently of the manufacturer. The company is thus creating a new category of in-car marketing that offers car manufacturers additional digital revenue streams while enhancing the driving experience with useful content.

The platform is already integrated into the operating systems of 15 international automotive brands, including Mercedes-Benz, Stellantis, VW Group, Hyundai, Toyota, Kia and Zeekr. The service is currently active in 12 countries in Europe and North America.

Internationalization and technology expansion

4screen intends to use the fresh capital to accelerate its international expansion, particularly in the USA. The technological development of the platform is also a focus, for example in the expansion of the data infrastructure, new product functions and the deepening of existing OEM partnerships.

Our platform connects brands, third-party providers and car manufacturers on a common interface - something that has never existed in this form before

Fabian Beste, Co-Founder and CEO 4screen

The financing is a clear sign of confidence in the development to date and the international scaling potential.

Bosch Ventures, NewRoad and Bayern Kapital on board

Bosch Ventures, an experienced technology investor with a strong focus on mobility and automotive, is joining the company. The VC arm of the Bosch Group supports 4screen in accessing industry networks and in its strategic development. NewRoad Capital Partners, a US investor with a focus on marketing and retail technologies, sees 4screen as a previously untapped digital channel with high potential. Bayern Kapital, the VC fund of the Free State of Bavaria, is also participating in the round via the ScaleUp Fund Bavaria, underlining the importance of the start-up for the Bavarian technology location.

Dr. Mark Grether, former head of the Uber and PayPal advertising platforms, is also involved as a private investor. Former investors such as S4S Ventures, Continental VC, Summiteer, Opera Ventures, FRIBA Investment and BayBG have increased their participation.

Platform with growing reach

Since its foundation in 2020, 4screen has established itself as the market leader in the field of driver interaction and vehicle data monetization. The platform reaches over 100 brand partners, including companies such as McDonald's, Waitrose and Shell. More than 100 million connected vehicles worldwide are considered a potential reach. They expect an average of one hour of screen time per vehicle per day.

According to the company, the digital displays in modern cars offer completely new opportunities for targeted communication and interaction thanks to their size and data integration. 4screen attaches great importance to data protection, security and seamless integration into the digital vehicle infrastructure.

In the coming months, 4screen intends to further expand its market presence and develop the platform technologically. The focus is on global scaling, particularly in the North American market, and strategic further development on both sides of the platform.