Agaton receives 9 million US dollars

The Swedish AI startup Agaton has completed seed financing in the amount of 9 million US dollars. The aim is to further expand its agent-based voice AI platform, which automatically analyzes customer calls from large companies and derives specific sales potential from them.

Focus on go-to-market, product development and international expansion

The financing round was led by Inception Fund and Alstin Capital, with other investors also participating. The company intends to use the capital to accelerate its go-to-market strategy, expand its voice AI technology and drive forward its product development. The start-up is also planning to more than double the size of its team within a year and set up additional international locations.

AI transforms millions of conversations into actionable sales data

The platform analyzes large volumes of unstructured data from customer and sales conversations. In addition to content, the technology also recognizes moods, conversation dynamics and unspoken buying signals. On this basis, the software automatically identifies sales opportunities, supports sales teams with specific recommendations for action and helps companies to make more data-based decisions.

Significant efficiency and sales gains with first customers

The solution is already being used by major Nordic companies, including Telenor and Telia, as well as in collaboration with global BPO provider Foundever. According to the company, more than 4 million customer calls have been analyzed so far.

The results so far show a number of effects:

• Doubling of closing rates for top performers in sales
• Up to 80% less effort in quality checks
• Additional sales potential through systematic revenue mining
• Seven-fold sales growth in the first year

Alternative to traditional call analysis tools

In contrast to traditional solutions, which primarily document conversations, the platform understands communication contextually and provides AI-supported coaching and automated quality assurance. This should make best practices of successful sales employees transferable to entire teams.

AI as a "co-worker" instead of a replacement

The software is designed for hybrid working models in which human teams and AI agents work together. Companies retain complete data sovereignty; according to the provider, customer data is neither stored nor sold on. The approach: everyday conversations become strategic insights that flow directly into sales, product and pricing decisions.

CEO Andreas Kullberg sees this as a competitive advantage for companies: In future, it will not be the largest sales organizations that are successful, but those that use AI specifically to strengthen their teams.