Alpaca start-up wins new investors

Weich Couture Alpaca has attracted the ex-Hermès CEO and the founder of DeinHandy as investors.

The start-up Weich Couture Alpaca has successfully completed its seed financing round. The company, which focuses on luxury textiles made from alpaca wool, was able to attract Christina Rosenberg, the long-standing CEO of Hermès, as an investor. She is currently a member of the supervisory boards of Hugo Boss and Villeroy & Boch. Robert Emrich, founder of the start-ups DeinHandy and OnTruck, will also be there. Peter Pohlmann has been on board as a business angel since the end of 2019. He is the founder of the well-known furniture discounter Poco.

"We are delighted to have gained Christina and Robert as investors with important strategic intersections. Despite difficult conditions, we have managed to successfully launch our brand and build an exclusive retail network over the past 12 months. We will now drive the further development of the company with the aim of becoming the leading European luxury brand for alpaca," writes Jannik Weich, CEO and co-founder of Weich Couture Alpaca, in a recent company press release.

The start-up wants to earn money with luxury items made from alpaca wool. This will include exclusive home textiles as well as accessories. The still young company also advertises that everything is made from "sustainable alpaca". Jannik Weich founded the start-up at the end of 2019 and has since started to build up the production network. Since 2020, the company has been selling its products via the KaDeWe Group and online, among others. It has also had its own store in Frankfurt am Main since the beginning of 2021.