Andreas Hoerning becomes new CEO at Westwing

Current CEO and founder Stefan Smalla will move to an advisory role.
As of July 1, 2022, Andreas Hoerning, current Chief Commercial Officer will take over as CEO of the furniture online store Westwing. After eleven years, the current CEO and founder of Westwing Stefan Smalla will leave the board by mutual agreement. However, Smalla is to continue to support the company in an advisory capacity.
Hoerning now wants to take the company to a new level, he said. "To do this, we will focus even more than before on the customer experience and our brand. We will invest more in our fantastic, very profitable and sustainable Westwing Collection," says the incoming CEO.
Hoerning has already been with Westwing for seven years. He says he built up the Westwing Collection with a gross merchandise volume - the total retail monetary value for goods - of more than 200 million euros, which today generates around 37 percent of sales and more than 50 percent of profits. Before Hoerning took up his activities at Westwing, he was a project manager at the Boston Consulting Group.

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