Bioniq takes over Loewi

The two companies offer personalized nutrient blends. Loewi was a spin-off of the Technical University of Munich.

London-based Bioniq swallows Munich-based start-up Loewi. Both companies are in the nutritional supplements business. How much money Bioniq had to put on the table for Loewi was not disclosed.

Loewi is a scientific spin-off of the Technical University of Munich. To use the company's service, customers must first test their blood and fill out a questionnaire. Then Lowie uses an algorithm to create a personalized nutrient blend. Customers can then check whether their blood count is changing by taking another blood test. "Ninety-five percent of Loewi customers improve their blood levels after three months and 89 percent report feeling better," says Philipp Merk, co-founder of Loewi. Bioniq offers a similar concept. Again, the company evaluates a blood test, which is then used to create a nutrient blend.

"Together with Bioniq, we are a big step closer to our shared mission of establishing personalized nutritional supplementation as a global industry standard," says Adrian Kapsalis, co-founder of Loewi. Bioniq has so far been active primarily in the UK, Russia and the United Arab Emirates. Now, through the acquisition, it is expanding its business to the German-speaking regions.