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Deutsche Bahn invests in AI start-up

With Brighter AI's anonymization technology, publicly recorded images and videos can be used in compliance with data protection regulations.

Janina Gerhardt · Stuttgart, 07. February 2023

Deutsche Bahn invests in AI start-up — Marian Gläser und Patrick Kern haben Brighter AI gemeinsam gegründet. (Foto: Brighter AI)

Brighter AI's anonymization technology makes it possible to use publicly recorded images and videos in compliance with data protection regulations.

The start-up Brighter AI has received funding from DB Digital Ventures for its image and video anonymization software. The amount of the investment is not known. The technology is intended to provide Deutsche Bahn with strategic added value.

"With our technology, we are trying to create new ways in which images and videos can be used to advance our society without sacrificing data protection," says Marian Gläser, CEO and founder of Brighter AI.

Gläser founded the company in 2017 together with Patrick Kern. The founders have developed software that can anonymize people and license plates in images and videos. The images can then be used for machine learning in compliance with data protection regulations and are used, for example, in the development of autonomous driving, public transport, retail and healthcare. The start-up has received the European Data Protection Seal of Approval for its software.

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