eyva.ai receives € 2.7 million in seed financing

eyva.ai helps Beiersdorf & Co. product teams to reduce research times by 90%. Financing drives growth and new application areas.

Cologne, December 13, 2024 - The Cologne-based SaaS start-up eyva.ai has successfully closed a seed financing round of 2.7 million euros. The round was led by investors Earlybird and WENVEST Capital. Support also came from True Global Ventures and other well-known investors such as xdeck and Wepa Ventures.

Optimizing product portfolios

eyva.ai, founded in 2022, offers an AI-supported platform that supports product teams in the optimization and development of product portfolios. Previously focused on the beauty and personal care industry, the company intends to use the new funding to expand its influence to the broader consumer goods market and drive internationalization.

Most product launches fail because processes are inefficient and decisions are not data-based. With our platform, we help companies save time and resources and increase their competitiveness.

Djef Riady Rifamole, CEO of eyva.ai

The platform combines consumer, market and product data and enables companies to make informed decisions in product development. According to eyva, research times can be accelerated by up to 90% and concept development by 60%. Over 250 product managers, including teams from Beiersdorf and Junglück, are already using eyva.ai to develop new products and optimize existing ones.

Focus on the broad consumer goods market

In addition to optimizing product portfolios, eyva.ai plans to integrate internal data from marketing and R&D departments to a greater extent. This is intended to reduce risks during market launches and promote innovation. With the current financing round, the start-up aims to accelerate its growth and make its solutions accessible to the entire consumer goods market beyond the beauty sector.