Flex Capital acquires majority stake in ComX
The new investor will help the start-up to accelerate its international growth.
The private equity firm Flex Capital is acquiring a majority stake in the start-up ComX. The company is not disclosing how much Flex Capital has paid for this.
Philipp Ströhemann, Christoph Erler and Peter Hidden founded ComX in 2018. The start-up's sales offerings are aimed at companies with B2B products or services that "require explanation". With its platform, the start-up aims to support SMEs in automating and digitalizing sales processes. According to ComX, it already has 400 customers from the SME sector.
According to the start-up, it deliberately decided against VC financing and in favor of a private equity investor. "To realize our vision, we need an experienced partner who knows the market in which we operate very well and who knows what steps are necessary to make our company fit for the global stage," says Ströhemann, CEO of ComX.
In order to accelerate international growth, Flex Capital wants to help the start-up to drive forward product innovation. In addition, ComX is to be positioned more professionally with a second management line.
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