Flex Capital acquires majority stake in ComX

The new investor is expected to help the start-up accelerate its international growth.

Private equity firm Flex Capital is acquiring a majority stake in startup ComX. The company is not disclosing how much Flex Capital paid for the deal.

Philipp Ströhemann, Christoph Erler and Peter Hidden founded ComX in 2018. The start-up's sales offerings are aimed at companies with B2B products or services "in need of explanation." With its platform, the start-up aims to support medium-sized companies in automating and digitizing sales processes. By its own account, ComX already has 400 customers from the SME sector.

According to the start-up, it deliberately decided against VC financing and in favor of a private equity investor. "Because in order to realize our vision, we need an experienced partner who knows the market in which we operate very well and who knows what steps are necessary to make our company fit for the global stage," says Ströhemann, CEO of ComX.

To accelerate international growth, Flex Capital plans to help the startup drive product innovation. In addition, ComX will be positioned more professionally with a second management team.