Meaningful launches AI-supported market research platform

Munich-based startup Meaningful has developed a platform that aims to make qualitative market research significantly faster and more cost-effective through AI-supported automation.
Munich, September 2, 2024 - The founding team consisting of Bilal Essafi, Adam Stanley-Smith and Ajin Kabeer has developed a solution to transform qualitative market research. The aim is to make qualitative consumer research more efficient, accessible and affordable - especially for small and medium-sized companies.
With Antler as the first investor (over €100,000 according to the startup), "Meaningful" was founded as a platform that automates the entire research process through the use of artificial intelligence. The aim is for companies to gain a better understanding of their customers - from product development to long-term customer loyalty.
Increasing efficiency through AI
Meaningful offers a solution for the otherwise very time-consuming and cost-intensive process of qualitative market research. The platform optimizes all steps, from creating the interview guidelines to conducting the surveys and analyzing the results in real time. An AI moderator conducts the interviews and the results are immediately available to users - in almost any language and within hours, instead of weeks as was often the case previously.
Our solution optimizes time-consuming operational tasks and allows companies to focus on strategic decisions.
Bilal Essafi, co-founder of Meaningful
The founders attach particular importance to facilitating access to qualitative research for companies of all sizes. The platform is designed to enable companies to react faster to changes in consumer behavior and make informed decisions while saving resources.
Target group: small and medium-sized companies
Meaningful is primarily aimed at companies that previously did not have access to comprehensive qualitative market research, for example because it was too expensive or too time-consuming. AI-based automation not only makes studies more cost-effective, but also considerably faster. This should help companies to react more agilely to market changes and better secure their strategic decisions.

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