Miele takes over Otto Wilde

The Miele Group acquires over 70 percent of the start-up Otto Wilde. An expanded portfolio and expansion are planned for the future.

Grilling is sacred to Germans, and the start-up Otto Wilde knows it: it has been offering grills for six years, named after its eponymous founder. Now the Miele Group has taken over 75.1 percent of the Düsseldorf-based start-up.

"With its outstanding technical expertise in the field of premium built-in kitchen appliances, Miele can make important contributions to the expansion of our portfolio," says Nils Wilde, one of the managing directors of Otto Wilde and son of the founder. The start-up will be taken over together with its 30 employees. Last year, Otto Wilde delivered orders in the double-digit millions, Gründerszene

knows. As recently as June, the start-up raised €4.5 million in crowdfunding.

There were other interested parties besides Miele for an investment. But Otto Wilde decided in favour of the Gütersloh-based group, which has ambitious plans for the collaboration: "We are looking forward to getting started now and putting our joint innovation and growth plans into action," says Gernot Trettenbrein. He works for the newly launched New Growth Factory, which identifies new growth areas for Miele outside its core business. For example, Miele bought 50% of the recipe app Kptncook as recently as February 2021.

The collaboration is set to expand its offerings and expand into more countries.

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