New cooperation partner for Bean United
Bean United's social office coffee business is facing new challenges in times of home office. Now there is a new cooperation partner that is supported by the proceeds: the ReDi programming school, which supports refugees.
Germans drink three cups of coffee a day in the office - preferably while working, not during breaks. The start-up Bean United thrives on this consumption: it sells coffee to the offices of companies such as Adobe and SalesForce. The special thing about this coffee is that every kilo of coffee sold finances ten meals in Burundi. Its partner is Welthungerhilfe, to which Bean United donates 2.50 euros per kilogram. Bean United has now gained a new partner: the ReDi School of Digital Integration, a non-profit programming school aimed at refugees. They are assigned mentors and provided with technical equipment. The locations are currently Berlin, Düsseldorf and Munich, but the program is also available online.
Bean United not only wants to support the programming school, but also explicitly donate a portion of its income to the ReDi School's "Digital Women Program". "As a social business, the Redi School is an absolute high-flyer in the IT and tech sector, with dozens of top companies as partners and customers," Handelsblatt quotes one of the founders, Thomas Greulich.
Bean Units social coffee has been around since 2018 and its customers are loyal, but the home office period has been one of the most difficult for the start-up. Revenues plummeted by a tenth and the annual target of half a million meals financed in Burundi was missed. "Before the crisis, we were in negotiations with numerous large companies, particularly airlines, hotels and car manufacturers," says Thomas Greulich. However, according to his own information, all negotiations failed.
The new partner will create a new incentive to order coffee from Bean United now for times to come. ReDi reckons that ten women could receive support from the school for a year through a company that employs 3,000 people. Together, the school and Bean United want to create 100 IT apprenticeships for women. The start-up believes in its concept of social coffee: "We are attractive to companies that want to do something for their employees and for a better world," says Greulich.
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