NutriUnited secures 8.5 million euros in seed financing

NutriUnited, founded in 2024, has successfully completed a seed financing round of 8.5 million euros. The food scale-up intends to use the fresh capital to systematically drive forward its growth strategy and secure the future of family-run food companies.

Strong investors and entrepreneur network

Entrepreneurs from the food, buy & build, communication and new business model sectors participated in the financing round. The most prominent names include:

• Martina Pfeifer(flatexDegiro)
• Tim Stracke(Chrono24)
• Oliver Merkel(formerly Flink)
• Christof Wahl(G-FUND)
• Marc Müller(formerly ETL Group)
• Frank Dopheide(human unlimited)
• Arnd Hungerberg(ServiceNow)
• Finn Wentzler(Atlantis Ventures)
• Leon Mann(Direkt Group)
• Dr. Hadi Saleh(CeramTec)
• Timo Seggelmann(OakHorizon)

In addition to capital, the investors are also contributing strategic and operational expertise to actively support NutriUnited on its growth path.

I invested in NutriUnited because I believe in sustainable food innovations that combine tradition and the future and create real added value for people and companies.

Arnd Hungerberg, ServiceNow

Buy-and-build strategy for the food industry

NutriUnited pursues a buy-and-build strategy to bundle family-run food companies and develop them further together. Grasmehr and Morawitzky are already part of the group, which together employs over 140 people.

The seed financing is intended to integrate new companies into the group in order to expand the network and advance the joint mission.

Strengthening family businesses

We want to create a home for family-run food companies. We stand for genuine entrepreneurship, a love of craftsmanship and honest products - and see ourselves as an anti-corporation. Even as we grow, we want to remain small, agile and close to our customers.

Josef Brunner, Founder and Managing Director of NutriUnited

For Brunner, the son of a baker, the mission is personally motivated: With NutriUnited, he wants to secure the future of the medium-sized food trade and enable succession solutions for traditional businesses.

The company emphasizes that supporting family-run businesses is not only important for the food industry, but also for the economy as a whole. Many companies face existential challenges without a succession plan, which can be mitigated with strategic integration into a network such as NutriUnited."Our goal is to ensure the long-term competitiveness of artisanal food producers," says Brunner.

Founded in 2024, NutriUnited bundles family-run food companies and supports them in the areas of strategy, growth and succession planning. The company combines traditional values with modern corporate management and pursues a buy-and-build strategy to sustainably shape the future of the SME food trade.