Shoop.de is sold

The Global Savings Group takes over the operator of Shoop.de, Germany's largest cashback platform.
Munich-based Global Savings Group (GSG), which says it is Europe's leading shopping rewards company, is acquiring Berlin-based Shoop Germany GmbH. How much was paid for the acquisition is not known. "The deal strengthens GSG's position as European market leader and builds the largest global digital rewards, savings and shopping content platform," said Gerhard Trautmann, CEO of GSG.
Founded in 2010, Shoop offers customers a cashback scheme from more than 2,000 online retailers. For every purchase made through the website, Shoop receives a commission from the merchants. These are partly passed on to the customers. Shoop has 1.4 million users and paid out 12 million euros last year. "Combining GSG's scale with Shoop will give us the opportunity to establish cashback in the German mass market," said Veit Mürz, CEO of Shoop. "Across Europe, Germany is still a comparably underserved market when it comes to online cashback."

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