Sirplus receives investment

Food start-up Sirplus gets a million-dollar investment from ProSiebenSat1 - and a new brand ambassador.

The investment arm SevenAccelerator of media group ProsiebenSat1 has invested a single-digit million amount in food start-up Sirplus. The media-for-equity deal is intended to strengthen the media presence of the company, which has been reselling rescued food since 2017. There is also a new brand ambassador for this task: Jimi Blue Ochsenknecht.

According to ProsiebenSat1, Sirplus is currently growing because the market environment of inflation favors the food subscription business model. In addition, the social trend toward sustainability and against waste also plays a role, he said. Sirplus has reorganized its business and is now relying purely on online retailing.

According to the startup, Sirplus' investors include Benjamin Otto, a member of the Otto Group's supervisory board, and Tim Schumacher, a longtime supporter of eco-search engine Ecosia. The company also presented itself on Die Höhle der Löwen, but did not receive any capital there. 2021 Sirplus won the SevenVenture Pitch Day prize from ProsiebenSat1 and thus received an advertising budget of over three million euros.