Spread Group invests in Mula

With this strategic partnership, both companies want to expand their merchandise offering for B2B customers.

The Spread Group, a provider of fashion and lifestyle products, announces its strategic partnership with the Berlin-based start-up Mula. The company is acquiring shares in Mula for a double-digit million euro amount. The aim of the partnership is to offer B2B customers a larger service portfolio in the area of corporate fashion and merchandising products.

Founded in 2018 by Marco Lawrenz and Marvin Müller, the start-up Mula is a B2B merchandising platform. It is designed to enable companies to automate their merchandising activities. This includes, for example, designing "onboarding boxes" for new employees or producing individualized team clothing.

"Sustainable corporate gifting has become increasingly important as a customer and employee loyalty tool in recent years," says Julian de Grahl, CEO of the Spread Group. The company wants to benefit from Mula's merchandise offerings in the future. The two companies also want to work closely together on internationalization. In particular, Mula could benefit from the Spread Group's global production and distribution infrastructure.