Spread Group invests in Mula

With the strategic partnership, both companies aim to increase their merchandise offering for B2B customers.

Spread Group, a provider of fashion and lifestyle products, announces its strategic partnership with Berlin-based start-up Mula. The company is acquiring shares in Mula for a double-digit million amount. The aim of the cooperation is to offer B2B customers a larger service portfolio in the field of corporate fashion and merchandising products.

Founded in 2018 by Marco Lawrenz and Marvin Müller, the start-up Mula is a B2B merchandising platform. It aims to enable companies to automate their merchandise activities. This includes, for example, the design of "onboarding boxes" for new employees or the production of individualized team clothing.

"Sustainable corporate gifting has gained a lot of importance in recent years as a customer and employee loyalty tool," says Julian de Grahl, CEO of Spread Group. The company intends to benefit from Mula's merchandise offerings in the future. The two companies also want to work closely together on internationalization. Here, Mula could benefit in particular from Spread Group's global production and distribution infrastructure.