Spreefreunde invests in b.sure

The Berlin agency Spreefreunde joins the AI SaaS venture b.sure, creating the basis for making the success of live communication measurable and comparable on the basis of data for the first time. The aim of the investment is to transparently analyze the effectiveness and reach of offline marketing activities. This means that KPI standards from digital marketing can be transferred to the event sector.

With this investment, Spreefreunde is positioning itself as a tech pioneer in the field of brand experience and is strategically developing into an AI-first live communication agency.

From feeling to certainty: live marketing becomes measurable

While digital channels in the marketing and event industry have long been data-driven, the success of live communication has so far been difficult to prove. b.sure wants to change that: The Leipzig-based company is developing an AI-based analysis tool that provides real-time data on physical brand activations.

Live communication is a key channel in the marketing mix, but without data, its potential remains untapped. We now deliver the proof of impact. This not only changes our work, but the entire industry.

Lara Ramien, Managing Partner at Spreefreunde

The software shows where visitors move, how they interact and which messages are effective. This allows the effectiveness and reach of events and promotional campaigns to be precisely recorded and strategically evaluated for the first time. Brands such as Bacardi, Fritz-Kola, CFP (Fisherman's), Techniker Krankenkasse, Rheinenergie and the JTI Group are already using the tool. Most recently, for example, at the Reeperbahn Festival in Hamburg.

Performance-driven live marketing

The investment creates a close collaboration between b.sure and Spreefreunde. Together, the partners want to establish a new category in the market: Performance-Driven Live Marketing.

"With Spreefreunde, we have the innovation leaders in the live com industry on board as partners," explains Finn Jensen, Managing Partner of b.sure."Together, we are creating a new category that helps brands manage live marketing with the same precision as digital campaigns."

Spreefreunde becomes the AI-first live com agency

By joining b.sure, Spreefreunde is strategically expanding its service portfolio. Alongside creation and strategy, data-based performance measurement becomes the agency's third core area.

We will become the leading AI event accelerator in the DACH region and thus an indispensable partner for top brands. b.sure is just the beginning - further tools in the field of marketing AI are already in development.

Tim Krannich, founder of Spreefreunde

In the coming months, the agency intends to further roll out its AI strategy and focus on scalable SaaS solutions for the entire live communication industry.

By joining b.sure, Spreefreunde is marking an important step in the digitalization of live marketing. The combination of creativity and AI-supported data analysis promises to close the gap between analog brand experiences and digital performance marketing and could fundamentally change the measurability of events in the future.