The New Meat Company (TNMC) buys into L'herbivore

Nils Wischmeyer Nils Wischmeyer | 23.05.2022

According to the company, it is acquiring more than one-third of the shares in the start-up. TNMC could secure a further 15 percent via an option.

The New Meat Company AG (TNMC) is buying into Berlin-based start-up L'herbbivore. As the company announced, it has already acquired a total of 36.05 percent of all shares a few days ago, and could secure another 15.35 percent via a so-called call option. Already in March the two companies had announced a cooperation, with the purchase now this becomes very fast very concrete.

L'herbivore was founded in 2016 and produces vegan alternative products from seitan, a wheat protein. So far, customers can buy these in organic and health food stores. According to its own information, the start-up wants to avoid artificial additives in the production of the meat alternatives and instead rely on ingredients such as onions, oil or tomato paste. L'herbivore's product range includes seitan slices and seitan mince.

The acquisition also gives TNMC co-determination rights. As early as the summer of 2022, L'herbivore is therefore to relocate and in future produce in Dobbertin in Mecklenburg-Western Pomerania. There, TNMC wants to take over a former game production facility and turn it into a site for vegan product manufacturing. With the help of the new site, L'herbivore believes it will be able to increase sales to six million euros in three years.

Caroline Heil, head of The New Meat Company AG, is delighted with the acquisition: "L'herbivore excited us from the very first second. Fantastic taste, certified organic and all products that you can cook for your children every day without hesitation," she says. "The founders live for their idea and have already managed to build up their own production and an impressive distribution network throughout the organic segment with their own funds."


Like it? Please spread the word:


Newsletter

Startups, stories and stats from the German startup ecosystem straight to your inbox. Subscribe with 2 clicks. Noice.

LinkedIn Connect

Take care, give care

Did this news inform or entertain you? Then we would be happy if you tell your network about it.

Share on Linkedin Share on Facebook Share on Xing

FYI: English edition available

Hello my friend, have you been stranded on the German edition of Startbase? At least your browser tells us, that you do not speak German - so maybe you would like to switch to the English edition instead?

Go to English edition

FYI: Deutsche Edition verfügbar

Hallo mein Freund, du befindest dich auf der Englischen Edition der Startbase und laut deinem Browser sprichst du eigentlich auch Deutsch. Magst du die Sprache wechseln?

Deutsche Edition öffnen

Similar posts