Unicepta buys start-up Giance

With the acquisition, the company aims to expand its expertise in the field of artificial intelligence.

Unicepta is taking over the Berlin start-up Giance. The company intends to expand its range of corporate communications and marketing services. Following the takeover, Giance founder Hans Uszkoreit will become a member of the Unicepta Group's Advisory Board and will support future developments in the field of artificial intelligence.

Founded in 2018, the start-up Giance has developed an AI to recognize and extract knowledge from texts. This should make it possible to find relevant facts about certain events from over 400 million internet sources. The technology enables companies to identify and respond to operational risks and incidents, for example within supply chains or in the event of extreme weather events, at an early stage.

"Freely accessible information in the media or on the web is a huge and strategically valuable treasure trove of data for companies," says Jochen Freese, CEO of the Unicepta Group. However, due to the constantly growing volume of data, systematic evaluation is virtually impossible. "With Giance's pioneering AI technology, we are creating an additional automated and highly precise solution - not only for corporate communications and marketing, but also for other strategic business areas such as finance, supply chain or the C-suite."