Comparison.org bought out

For up to 95 million euros, the Berlin-based product comparison platform is going to the British domain company Centralnic, according to a media report.

VGL Verlagsgemeinschaft is going to the British company Centralnic for up to 95 million euros, as OMR announced. Among other things, VGL operates the product comparison portal Vergleich.org. Based on an enterprise value of 60 million euros, Centralnic will initially pay 67 million euros for the start-up. However, additional agreements could increase the purchase price by 38 million euros over the next few years.

"We decided to invest in VGL Group because our analysis showed that Vergleich.org is the best product comparison website in Europe," Centralnic CEO Ben Crawford said of the purchase. The British company is expected to finance the purchase by issuing new shares.

Valentin Dushe, Alexander Schneider and Leonard Quack founded the VGL publishing group in 2015. The group now operates around 200 websites. Apparently, Vergleich.org is particularly successful among them. Products and services are tested and evaluated on the portal. According to its own information, the portal has more than 3.4 million monthly readers. Even after the takeover by Centralnic, the founders remain on board.