Before takeover by Dr. Oetker: Flaschenpost did not want to sell at all

In an interview, Flaschenpost investor Christian Meermann reveals details of the deal with Dr. Oetker.

Dr. Oetker had apparently been interested in the Münster-based start-up Flaschenpost for years. "Dr. Oetker expressed interest back in 2016," says Christian Meermann, Partner at VC Cherry. "But that was too early for us because we wanted to keep the company free of strategists." In the interview with Gründerszene Meermann reveals: "There was actually no plan to sell, but Flaschenpost was in the process of another financing round. But then Dr. Oetker came along and expressed interest in a takeover." Flaschenpost actually wanted to raise 100 million euros in this financing round.

Cherry joined Flaschenpost in 2016 and held 15 percent of the shares. The VC provided three managers at Flaschenpost, most recently also the CEO, Stephen Weich, at the time Cherry invested three million euros in Flaschenpost. The investor remained silent about the purchase price. However, Dr. Oetker is said to have paid one billion euros for Flaschenpost - a deal that will also have been financially worthwhile for Cherry. Meermann remained silent about the multiple, saying only this much: "It was very good."