Before takeover by Dr. Oetker: Flaschenpost did not want to sell at all

In an interview, Bottle Post investor Christian Meermann reveals details from the deal with Dr. Oetker.

Dr. Oetker had apparently been interested in the Münster-based start-up Flaschenpost for years. "Dr. Oetker expressed interest back in 2016," says Christian Meermann, partner at VC Cherry. "But that was too early for us because we wanted to keep the company free of strategists." In the interview with Gründerszene Meermann reveals, "Actually, there was no plan to sell, but Flaschenpost was in the process of another round of financing. But then Dr. Oetker came in and expressed interest in an acquisition." In this financing round, Flaschenpost actually wanted to raise 100 million euros.

Cherry joined Flaschenpost in 2016 and held 15 percent of the shares. The VC provided three managers at Flaschenpost, with Stephen Weich most recently also the CEO.At the time, Cherry invested three million euros in Flaschenpost. The investor kept quiet about the purchase price. Allegedly, however, Dr. Oetker paid one billion euros for Flaschenpost - a deal that will also have paid off financially for Cherry. Meermann was silent about the multiple, saying only this much: "It was very good."