new normal / startup from Böblingen / Background
startup

new normal

Online store for sustainable fashion, beauty and lifestyle products.
  • Water, Waste Treatment & Recycling
  • Startup Stage
  • Retail / E-Commerce
  • B2C
  • 2020 — 2023
  • 1-10 Employees
  • Found
  • Böblingen, DE
  • newnormal.eco
  • Hope Ventures GmbH
  • Baden-Württemberg

Historic Entry

Please note that this company was shutdown in 2023 (Reason: Liquidation).

About the company

A circular company that aims to accelerate eco-commerce by systemic innovation and education.

About the Product

Our company’s signature product is the eco-commerce marketplace that covers all your sustainable product and service alternatives under one roof. It is designed to force a shift towards conscious consumption by giving sustainable solutions that matter a platform and conscious consumers a home.

we exist to empower humans for conscious commerce -

because we strive for a circular society that values its fellow beings and lives in harmony with its environment. we call this new normal.

we celebrate creativity, openness, diversity, and greatness -

we aim to be a happy place – both digitally and physically – where diverse brands and individuals are welcome and join forces for good. we’re committed to sharing the most ethical and aesthetical everyday products and invite you to join us in shaping the new normal.

we follow our principles -

_ we are not bound by the conventional.

_ we always value the tribe over ego.

_ we look at problems systematically.

_ we aim to cause no unnecessary harm.

_ we do business to protect the planet.

_ we grow our business sustainably.

Management

Philipp Groß Managing Director
since 2020
Michael Eichelberger Managing Director
since 2020
Philipp Groß Liquidator
since 2023

News about new normal

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