Wagawin / startup from München / Background
startup

Wagawin

The customer journeys can be highly personalized by addressing the target group directly and collecting personal preferences.
  • IT and Communications
  • Steady Stage
  • SaaS
  • B2B
  • 2012
  • 11-50 Employees
  • Found
  • München, DE
  • wagawin.com
  • Wagawin GmbH
  • Bayern

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About the company

In today’s digital landscape where personalized customer experiences are becoming more and more important, brands require the highest quality first-party audience data. Every prospective user needs to be individually engaged for brands to remain at the forefront of their field.

Our inhouse developed technology called LivingAds offers brands an easy and scalable solution for this problem. Through interactive mobile ad experiences brands are enabled to connect with users directly on their mobile device whilst unlocking first-party data. Brands learn more about user motivations or preferences and the collected data can be activated across all digital user touchpoints. This gives our clients a competitive edge by being able to highly personalize their customer journeys which leads to a sizable performance uplift.

As a global data expert, we support brands in finding the best use cases for their collected first-party data. Even if brands are not yet able to collect and use data, LivingAds provide an added value in the form of higher brand awareness and user insights.

At Wagawin we take data transparency very seriously. As a German company we are compliant to the current European General Data Protection Regulation (GDPR) and partner of the Transparency and Consent Framework (TCF). Furthermore, we fully obey local data protection requirements in case our LivingAds are displayed outside of the European Union.

About the Product

Our Product LivingAds weaver user interactions into unique audience insights

Management

Nicolas Leonhardt Geschäftsführer
since 2012
Andreas Merold Geschäftsführer
since 2012

Alumni

2012 - 2014
1 years, 4 months
Thomas Zacharias
Geschäftsführer

News about Wagawin

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