Ongoing protests at Gorillas hurt corporate image

According to a survey, half of respondents have a negative view of the 10-minute delivery service, with over 60% of them attributing this image to the protests of recent weeks.

It came as it had to: the protests at Gorillas and the management's treatment of suppliers are damaging the image of the food delivery service. According to a survey by market research institute Civey, 55% of respondents have a negative image of Gorillas, with over 60% of them attributing this to the ongoing industrial action of recent weeks. For a further 14 percent, it makes no difference. The survey was published by the Tagesspiegel and 5,035 citizens were asked about the three 10-minute delivery services Gorillas, Flink and Getir.

It is also clear that most Germans are not familiar with any of the three providers. In the survey, 74 percent were unable to recognize any of the three names. The younger and more urban the respondents, the better known the companies. In the group of 18 to 29-year-olds, 36 percent know Gorillas, 15 percent Flink and 3 percent Getir. Only 12% of over-65s know of one of the three delivery services, namely Gorillas.

In the big cities, on the other hand, almost half of those surveyed know Gorillas, which is also due to the start-up's advertising campaign. This, in turn, cannot be discovered in the countryside, but the three providers only deliver in large cities. This can be seen from their unfamiliarity: 80 percent of respondents in sparsely populated areas do not know any of the companies.