Gorillas founds a record label for its employees

The name Pedal Records is based on the pedals of the bicycles used by the Gorillas couriers to deliver their goods. The label only signs the employees of the delivery service.

Gorillas has founded a record label. Pedal Records advises the employees of the food delivery service on entering the music industry and supports them in producing and publishing their music professionally. To this end, Gorillas is working together with the Berlin-based indie label MNF.

Employees have been able to submit their songs to Pedal Records since January 20. Everyone receives feedback for the music they submit, even if not every song is released. Four artists have already received a record deal and released their songs on Spotify, Apple Music, Deezer and Amazon Music. These include Nana A.J with "Round and Round" and the trio Sardonique with their track "Hysteria". Balwako has released the song "Love & Addiction" via Pedal Records, while R0ben's "Radical Acceptance" can be heard.

"Launching a professional record label is an exciting step for us to expand our creative culture and I look forward to the world discovering the many talents of the Gorillas crew," says Gorillas HR Manager Deena Fox. The company's creative culture has already included self-designed murals in the warehouses and live DJ performances.