allygatr invests in new startup clipvert

clipvert is rethinking recruiting and employer branding with its "TikTok-as-a-Service". The Berlin-based social media marketing startup offers customized TikTok channels for companies and takes over the complete handling.

Berlin - clipvert, a social media marketing startup from Berlin, has become the first company to launch "TikTok-as-a-Service" for recruiting and employer branding. The company creates customized TikTok channels for companies and handles all related tasks.

TikTok is a popular platform for short videos and has become one of the fastest growing social media platforms in the world. In Germany alone, more than 20 million people use TikTok every day. clipvert has recognized that TikTok offers great potential in the area of human resources.

TikTok has an incredible reach and offers companies a unique opportunity to target talent and showcase their employer brand.

Benjamin Visser, CEO & Founder allygatr

Through "TikTok-as-a-Service," companies can outsource the entire process of TikTok recruiting and employer branding to clipvert. clipvert's team designs, creates and manages TikTok channels according to companies' individual needs and goals. They leverage the TikTok algorithm and deliver authentic content to build reach and build relationships with potential candidates.

External community building

Companies can focus on their core business while clipvert provides access to the fast-growing TikTok platform. Targeted use of TikTok can increase reach, build an active community and strengthen employer image - all without taking up in-house resources.

clipvert is the world's first company to offer "TikTok-as-a-Service." Behind clipvert is the Berlin-based Hochformat GmbH of Ronja Dornfeld, a well-known German TikTok entrepreneur. Already companies like the opta data group and the Berlin "Device-as-a-Service" provider everphone were convinced by clipvert, in cooperation with the VC allygatr.