Celebrate Company buys Atelier Rosemood

The Celebrate Company has already taken over Mintkind and the digital printing division of Straub Druck + Medien. Now a French competitor is following suit.

Celebrate Company has acquired the French company Atelier Rosemood. The German photo products provider paid a mid-double-digit million sum for the purchase. As a result of the acquisition, Celebrate Company's expected total sales for the current fiscal year will rise to more than 100 million euros.

"The acquisition of Rosemood is a significant strategic step for our ambition to become one of the leading suppliers in Europe for stationery and photo products. With Rosemood, we can expand our product portfolio enormously, especially in the very exciting category of "photo books", and thus further drive our growth in Europe," says Co-Managing Director Patrick Leibold. According to the companies, they had known each other for several years and decided to merge for strategic reasons. Most recently, Atelier Rosemood had grown by 17 percent and had annual sales of 13.5 million euros.

The Celebrate Company emerged from the card-making company founded in 2010 and today unites several brands under its umbrella. At the beginning of 2020, the group of companies took over the digital printing division of Straub Druck + Medien. This now operates under the "Celebrate Digital Printing" brand. The last acquisition of the Celebrate Company was the German company Mintkind. Celebrate Apps and the French brand Faireparterie also belong to the Celebrate Company.