Choco launches in Great Britain

The Berlin-based unicorn has invested 20 million pounds in its UK operations. According to Choco, it is already the market leader in the USA and Europe.
News by Sophie Deistler Sophie Deistler · Stuttgart, 17. October 2022

The Berlin-based unicorn has invested 20 million pounds in its UK operations. According to Choco, it is already the market leader in the USA and Europe.

Choco has launched its ordering platform for the restaurant and supplier market in the UK. The Berlin-based unicorn has invested 20 million pounds in the launch. In the long term, Choco is aiming to fully automate ordering processes in the UK restaurant industry.

Choco's platform connects restaurants and suppliers, digitizing order management, supply chains and communication. The start-up aims to optimize processes in the food industry and counteract food waste. Choco CEO and founder Daniel Khachab estimates that companies save an average of 1.27 kilos of waste and two hours per week with the Choco app. "By building a powerful ecosystem, which we are now expanding to the UK market, we will help the industry into the 21st century," he says. "We are convinced that Choco will be the backbone of food supply in the coming years and create the new standard for a global food supply chain.

Founded in 2018 by Daniel Khachab, Julian Hammer and Grégoire d'Ambroselli, the company says it is already the market leader in the United States and Europe. There are over 26,000 active users worldwide, including 15,000 restaurants and 11,000 suppliers.


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