These are the ten most famous start-up brands

More than 8,000 German consumers have voted on how they rate the brands of start-ups. Among them are mainly sustainable products.

The agency Jung von Matt Start and the market research company Appinio asked more than 8,000 German consumers what they think of various brands from startups. The more respondents knew a brand, the higher its ranking in the list. Respondents also indicated how much they trust a brand, how sustainable they feel it is and how much they can identify with the products.

In the ranking, it was primarily startups with sustainability promises that landed in the top spots. The quick delivery service Gorillas, on the other hand, didn't even make it into the top 50, although Kagan Sümer's startup was still in third place last year. Flink slipped from sixth to 13th place. These are the top 10:

Rank 1: Share

Founded in 2017, the social enterprise Share offers around 120 consumer products such as food, drinks and stationery. The products can be bought in supermarkets, drugstores and gas stations, and part of the revenue is donated to social organizations such as Welthungerhilfe and Caritas. 867 people said they knew the start-up. Share" is also the brand with the highest score with the most attention, at 44 percent.

Rank 2: Mayd

Mayd has only existed since last year and is the new start-up of McMakler founders Lukas Pieczonka and Hanno Heintzenberg. Users can order medications via the company's app, and Mayd's delivery service brings them to them within 30 minutes. At the start, the delivery service was only available in Berlin, but it now operates in more than 40 cities. 867 people said they were familiar with the brand - but in the other categories, such as relevance and identification, the start-up scored worse than Share.

Rank 3: Arive

853 people said they were familiar with the new delivery service Arive. Founded in 2021, the company delivers various consumer goods, including clothing and electronics, to its customers. The attention score for the startup is 26 percent.

Rank 4: Nevernot

Nevernot offers intimate care and period products, including soft tampons - which are extra soft tampons that can also be worn during sex. The company launched in 2020 received seed funding last year from celebrities including Carolin Kebekus, Laura Karasek and Charlotte Weise. 838 people said they knew the company. Nevernot received a particularly high score of 96 percent for relevance.

Rank 5: Blaue Helden

The sustainable cleaning products of the Blaue Helden brand are available at Edeka, Kaufland, Rewe, DM and Rossmann, among others. No wonder 838 respondents are familiar with the brand. 95 percent also said they trusted the brand.

Rank 6: Everdrop

The start-up Everdrop, founded in 2019, also offers sustainable cleaning products such as bathroom, kitchen and window cleaners. 833 people know the brand, and awareness of the start-up is as high as 45 percent.

Rank 7: Jokolade

Probably the tastiest product on the list is Joko Winterscheidt's chocolate. 831 people have already come across the brand. The chocolate, which is produced under fair conditions, is available in supermarkets such as Rewe, among others. At 90 percent, respondents rated sustainability in particular as positive.

Rank 8: About You

The fashion label About You stands out with an attention score of 100 percent. In the survey, 830 people said they knew the Hamburg-based company. However, the start-up, founded in 2011, scores lower on sustainability and the uniqueness of its products, which meant About You only landed in eighth place on the list.

Rank 9: Dermanostic

No more long waits for a dermatologist appointment: Dermanostic makes it possible. The start-up, founded in 2020, offers online consultations for skin problems within 24 hours. 93 percent of the 828 respondents who know the company trust it.

Rank 10: Kombuchery

Kombuchery aims to offer a healthier alternative to soft drinks: The drinks have less sugar, but are supposed to taste just as good as conventional soft drinks. 827 of the respondents are familiar with the start-up, which was founded in 2019. They trust the products and consider them to be particularly sustainable.