These are the ten most famous start-up brands

More than 8,000 German consumers have voted on how they rate the brands of start-ups. These include sustainable products in particular.

The agency Jung von Matt Start and the market research company Appinio asked more than 8,000 German consumers what they thought of various start-up brands. The more respondents knew a brand, the higher its ranking in the list. Respondents also indicated how much they trust a brand, how sustainable they feel it is and how much they can identify with the products.

In the ranking, start-ups with sustainability promises in particular landed in first place. The fast delivery service Gorillas, on the other hand, did not even make it into the top 50, although Kagan Sümer's start-up was still in third place last year. Flink slipped from sixth to 13th place. These are the top 10:

1st place: Share

Founded in 2017, the social enterprise Share offers around 120 consumer products such as food, drinks and stationery. The products can be bought in supermarkets, drugstores and petrol stations, with part of the proceeds being donated to social organizations such as Welthungerhilfe and Caritas. 867 people stated that they knew the start-up. "Share" is also the brand that achieved the highest score with the most attention at 44 percent.

Rank 2: Mayd

Mayd has only been around since last year and is the new start-up from McMakler founders Lukas Pieczonka and Hanno Heintzenberg. Users can order medication via the company's app and the Mayd delivery service brings it to them within 30 minutes. At the start, the delivery service was only available in Berlin, but now operates in more than 40 cities. 867 people stated that they were familiar with the brand - however, the start-up scored lower than Share in other categories such as relevance and identification.

3rd place: Arive

853 people stated that they knew the new delivery service Arive. Founded in 2021, the company delivers various consumer goods, including clothing and electronics, to its customers. The awareness score for the start-up is 26%.

Rank 4: Nevernot

Nevernot offers intimate care products and period products, including soft tampons - these are particularly soft tampons that can also be worn during sex. The company was launched in 2020 and received seed funding from celebrities such as Carolin Kebekus, Laura Karasek and Charlotte Weise last year. 838 people said they knew the company. Nevernot received a particularly high rating of 96% for relevance.

Rank 5: Blue Heroes

The sustainable cleaning products of the Blaue Helden brand are available at Edeka, Kaufland, Rewe, DM and Rossmann, among others. No wonder that 838 respondents are familiar with the brand. In addition, 95 percent said they trusted the brand.

6th place: Everdrop

The start-up Everdrop, founded in 2019, also offers sustainable cleaning products such as bathroom, kitchen and window cleaners. 833 people know the brand, and awareness of the start-up is as high as 45%.

7th place: Jokolade

Probably the tastiest product on the list is Joko Winterscheidt's chocolate. 831 people have already come across the brand. The chocolate, which is produced under fair conditions, is available in supermarkets such as Rewe. The respondents rated the sustainability of the product as particularly positive, with 90 percent.

8th place: About You

The fashion label About You stands out with an attention score of 100 percent. In the survey, 830 people stated that they were familiar with the Hamburg-based company. However, the start-up, which was founded in 2011, scored lower in terms of sustainability and the uniqueness of its products, which is why About You only came eighth on the list.

9th place: Dermanostic

No more long waits for a dermatologist appointment: Dermanostic makes it possible. Founded in 2020, the start-up offers online consultations for skin problems within 24 hours. 93% of the 828 respondents who know the company trust it.

Rank 10: Kombuchery

Kombuchery wants to offer a healthier alternative to soft drinks: The drinks have less sugar, but should taste just as good as conventional soft drinks. 827 of those surveyed are familiar with the start-up, which was founded in 2019. They trust the products and consider them to be particularly sustainable.