Goodly Innovations closes financing round

The AR start-up receives money from the Free State of Bavaria, among others.

Goodly Innovations has raised a seven-figure sum in a financing round. Bayerische Beteiligungsgesellschaft BayBG and Bayern Kapital, the venture capital company of the Free State of Bavaria, have once again invested in the AR start-up. A family office and several business angels also participated.

Dirk Schrader and Robert Hoffmeister founded Goodly Innovations in 2016. The start-up has developed the OptiworX system based on augmented reality technology. The system uses AR glasses or tablets to guide employees in the pharmaceutical and biopharmaceutical industry through manufacturing processes and helps them to document their work steps. The aim is for employees to make fewer mistakes and spend less time on manual documentation on paper.

"Now we need to further expand our technological lead, which will also involve increasing cooperation with machine manufacturers or providers of higher-level software systems," says Goodly Innovations co-founder Robert Hoffmeister.