PEACHIES SECURES £1.4M FUNDING

Peachies: New hope in the diaper market? £1.4M funding round signals confidence in premium contemporary parenting brand's potential

London, May 16, 2024 - Peachies, the London-based premium diaper brand for modern parenting, has today announced that it has successfully closed its latest funding round, securing a total of £1.4M.

Support from prestigious investors

The funding round included investors from the UK, US, Germany and Austria. It was led by Anotherway Ventures, a fund that backs consumer-focused brands with purpose, and Antler, a private early-stage VC firm. A number of prominent individual investors, including the founders of children's bike brand Woom and a former executive at Kimberly Clark (owner of Huggies), have also invested in Peachies.

Focus on quality

Peachies produces a premium, high quality product that stands out in a highly commoditized category. With a focus on high-quality materials and a perfect fit, Peachies are designed to improve the diaper experience with fewer changes per day and unmatched skin-friendliness.

Launched in June 2023, Peachies are currently available in the UK via the company's website. Parents are at the heart of Peachies' design philosophy, which is reflected in the company's core offering: easy-to-use monthly diaper subscriptions delivered directly to the home.

Future prospects and a difficult market

Peachies' founders, Morgan Mixon and Rima Suppan, were optimistic about the company's future and emphasized their commitment to quality, customer service and sustainability. Investors were also positive about Peachies, praising the founders' commitment and the company's potential to transform the diaper market while having a positive impact on parents and the planet.

Given the challenging and competitive diaper market, this funding is a remarkable achievement for Peachies. Especially given the failure of companies like Windeln.dewhich ultimately ended in insolvency despite high valuations. The market environment for diaper companies remains challenging and competitive. New start-ups that focus on recycling, sustainability or alternative materials are competing alongside established competitors.