Philipp Hemmer strengthens Holidu management

Hemmer previously headed up marketing at Eckes-Granini and Procter & Gamble. In his new position, he reports directly to Holidu COO Simon von Hertzberg.

Holidu has expanded its management team: At the beginning of the month, Philipp Hemmer took over the newly created position of Senior Director Brand. He is now responsible for the strategic positioning and growth of the Holidu and Bookiply brands as well as the areas of brand design, product marketing, public relations and employer branding.

Hemmer was most recently Marketing Director and Member of the Executive Board at Eckes-Granini. Prior to that, he worked for twelve years at Procter & Gamble, where he held various marketing and branding positions for brands such as Head & Shoulders and Lenor. "Holidu has had an impressive success story with its first-class team of bright minds and I am looking forward to shaping the further development of the brands in the very dynamic travel tech environment with the team," says Hemmer about his new position at Holidu.

The brothers Johannes and Michael Siebers founded Holidu in Munich in 2014. The start-up operates a search engine for vacation homes and apartments. According to the company, more than 100 million users use the platform every year. Under the name Bookiply, Holidu also offers software designed to enable vacation rental agencies to receive more bookings.