Segment of One sold to Schwarz Group

It was only last year that Wirecard bought the Berlin-based start-up Segment of One - and shortly afterwards dragged it into bankruptcy with it. Now, according to a media report, the start-up has found a new buyer.

Segment of One has, according to a report in the magazine. Capital Segment of One has a new owner: the Schwarz Group has bought the Berlin-based startup. It's the end of a story full of twists and turns: Last year, Segment of One was bought out by Wirecard AG. When the latter stumbled over its accounting scandal and filed for insolvency, the start-up also became insolvent. In September, the two founders bought up the remains of their company for a five-figure sum, otherwise Wirecard AG's insolvency administration would have dissolved Segment of One.

Speaking to Capital, a spokeswoman for the Schwarz Group confirmed the acquisition of Segment of One's entire team and technology as of June 2. There is talk of a significant amount in the millions for the purchase. "The company's competencies complement our existing portfolio," the spokeswoman told Capital. Segment of One is to monetize the use of its software to build an advertising network under the name Schwarz Media Platform.

The Berlin-based startup had actually expected to find a buyer for an exit in the U.S., which is why it filed for a corporate office there.