Voices from the venture clienting economy

In this press review, we provide an overview of current reports on the topic of venture clienting from various media. For an in-depth overview of the topic, please visit our Venture Clienting is available.
Siemens Engergy and Infinite Foundry success story
Siemens Energy launched an open innovation initiative in 2023 and found an innovative solution for offline asset localization as part of the HM.prototype.club in collaboration with the startup Infinite Foundry. The aim was to develop an AR navigation app that enables robots to navigate autonomously without an internet connection. Infinite Foundry won the competition with a precise 3D digital platform, which led to a long-term cooperation. The solution is now being scaled up and Siemens Energy plans to expand the collaboration. This success story underlines the value of startup partnerships for efficient and cost-effective innovation processes. Find out more at prototype.club
Gregor Gimmy on the advantages of venture clienting
Gregor Gimmy has published an insightful article on Venture Clienting in Manager-Magazin in which he explains the advantages of this strategy. His article emphasizes that takeovers often do not deliver the expected results and that many companies could be more successful if they instead act as clients of start-ups and actively promote such partnerships. Gimmy, founder and CEO of 27pilots - a venture client solutions company that was acquired by Deloitte in 2023 - shows how corporate clienting departments are successfully implemented in practice. Read the article in Manager-Magazin (paywall).
Guest commentary in the Handelsblatt by Tobias Gutmann
In a recent guest commentary in Handelsblatt, Tobias Gutmann, Assistant Professor at EBS University of Business and Law and Partner at Pexus Ventures, explains that many companies mistakenly believe that working with start-ups requires high levels of investment. Gutmann points out that there are also cost-effective alternatives. He criticizes the "innovation theater" of past years, in which companies spent a lot of money on accelerators and hackathons without achieving any significant results. Instead, companies should use startup technologies more effectively and flexibly to promote genuine innovation and thus better exploit the potential of new ideas. The Handelsblatt article can be found here.
Insights into venture clienting and cross-industry collaboration
The latest episode of the brutkasten series "Corporate Venturing" discusses how large companies can benefit from innovative technologies through collaborations with startups, especially via venture clienting and cross-industry collaboration. Experts from Plug and Play Austria, AVL, Elevator Ventures and Infineon discuss the motivations for such partnerships, the benefits of corporate venture clienting and the key factors for successful collaborations. It becomes clear that close cooperation with start-ups not only opens up innovation potential, but also facilitates cost advantages and market access. The discussion emphasizes how important clearly defined processes, realistic budgets and a strategic focus on common goals are for the success of these partnerships. Read the series episode at brutkasten.
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