These are the most clicked reports on startups 2022

These analyses, listicles and studies reached and convinced a particularly large number of readers last year.

The past year has held many surprises for the startup world, but some of our larger pieces have just particularly excited you. Which ones are those? Here come our top clicks of 2022 in the reports section.

An absolute perennial favorite this year was Mädchenflohmarkt. You literally snatched the first article out of our hands back in February. At the time, we ran the headline: That's why Mädchenflohmarkt has massive problems. We have linked the whole article again here. By the way, there has been no real improvement so far - at least if you look at our mailbox. We stay tuned!

Admittedly: That was a bit lurid when we headlined: The apocalypse for startups begins. Some of you wrote us nasty messages and comments saying that the article was not true and that it wasn't that bad. But you can't deny that you were interested in the topic - the click numbers speak for themselves!

Everdrop wants to be a sustainable alternative to cleaning products in plastic bottles. Startbase author Sophie Deistler has tested the start-up's starter cleaning kit - and found many readers. We link you the whole text HERE again.

Deutsche Familienversicherung offers insurance for dogs and cats and advertised it on big shows like Germany's Next Topmodel. But on the Internet, the insurtech's offer has been criticized. And what about us? We took a look at the offer, took it apart, and probably made some pawsome friends very happy. Read the whole article here.

Of course, we can't miss this hype topic: NFTs are changing the art market at a breathtaking pace, so startups like Pinsl from Stuttgart want to make NFT trading more accessible and secure. But the hype also attracts dubious providers, Felix Leitmeyer reported for us.

As many as seven unicorns have their origins in the Center for Digital Technology and Management (CDTM) in Munich. It's a proportion too large to be simply coincidence. So what do they do differently there than they do in the rest of the country - and is there such a thing as a magic formula for unicorn conjuring? Jan Schulte has investigated and thus reached many readers - not only in Munich.