About You exceeds one billion euros in sales for the first time

The fashion retailer has thus set a record. The start-up was also profitable for the first time in the fourth quarter.

The Hamburg-based fashion mail order company About You can look back on a successful 2020/2021 financial year. The company expanded into 13 new markets and generated net sales of more than 1.17 billion euros. In the previous year, turnover amounted to 743 million euros. The adjusted EBITDA margin was three percent.

The fourth quarter was profitable for the first time, primarily due to increased per capita sales, lower customer acquisition costs and improved operating performance. "This underlines the enormous potential of our business model. We aim to build the best digital fashion destination for generations Y and Z. Our strong business results for 2020/21 underline how far we have already come on this journey," comments Tarek Müller, Co-Founder and Member of the Executive Board Marketing & Brand, on the results.

About You was founded in 2014 as a subsidiary of the Otto Group, is active in 30 European countries and has more than 30 million active users. "We want to open up further markets, with a particular focus on Southern Europe and the Nordic countries," announces Hannes Wiese, Co-Founder and Member of the Executive Board Operations & Finance.